Brand Archetype Questionnaire | BrandRight Marketing Group

Let’s Get to Know You

Your brand archetype is the human-like character of your brand. By identifying your brand archetype, we can effectively connect to the human subconscious of your audience.

What is your company’s greatest strength? Always being there for peopleFollowing your gut instinctsHaving tons of imaginationHaving a magnetic, charismatic personalityProtecting customers/clientsBeing curious and asking questions Which employee is most likely to win employee of the year at your company? Someone who works late and does the right thingSomeone who is disciplined and focusedSomeone who is unique and questions the status quoSomeone who can step up and take chargeSomeone who is passionate about your vision/missionSomeone who makes work fun and always sparks clever ideas Which tone best fits what you want your brand to be? OptimisticApproachableStrongPracticalAspirationalPassionate Which of these would be the worst thing for your brand? Being seen as “too corporate”, “out of touch” and “like everyone else”Being trapped in an old way of doing things and never changingCreating a new product/service that doesn’t do what we promised and failsYour actions causing negative outcomes in your customers’ livesBeing seen as boring or irrelevantProviding bad information or making uninformed decisions Our customers would say that we were… Straightforward and trustworthyLike a good friend to themPioneers in our fieldCutting-edge and innovativeA group of miracle-workersHelpful and service-minded Which of these types of content are you most drawn to? Motivational quotes about business successListicles or videos packed with new business tactics to tryInteresting case studies or articles about business leadersNew meet-ups, groups or networking eventsMemes or funny videos about your industryWell-researched articles, reports or infographics How does your brand, product or service help people? It makes people feel good about themselvesIt motivates people to achieve moreIt breaks conventions and challenges the status quoIt offers freedom or an escape from the mundaneIt leads the way in an important fieldIt educates people so they can reach their full potential If you look ahead 5-10 years, how would you define your success? Developed strong relationships with our customersCreated something of enduring value to society or cultureMade people’s dreams come trueForged a common link between diverse communitiesHelped many people live better livesGave people a little slice of paradise in their lives Which of these statements best describes what sets you apart from the competition? We stand by our values and strive for goodWe create and foster strong relationshipsWe’re not afraid to shake things up and create changeWe know how to turn a problem into a solutionWe really care about our customers/clientsWe have the knowledge and experience it takes to do a great job Which of these do you believe to be most true about the world? You have to work hard to get what you wantBeing uncomfortable inspires growthCreativity is just connecting thingsYou can overcome any challenge by setting clear goalsHappiness comes from finding balance within ourselvesLife is too short to worry about things. Enjoy it

Please consider leaving us a review on Google, it would mean the world to us!

Let’s Get to Know You

Ready to make it happen?

Location

Links

Services